iCEBD 2025 International Conference Innovation and Integration in the Digital Era for Sustainable Development

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The 2nd International Conference on Economics and Business in the Digital Era (iCEBD 2025) will take place on April 18, 2025, in Ho Chi Minh City. The event brings together scholars, experts, lecturers, and researchers from various countries. It is organized by the University of Economics and Finance Ho Chi Minh City (UEF) in collaboration with international academic partners.

Conference Theme

Development & Integration in the Digital Era: Innovation for Sustainability

The conference focuses on emerging trends across economics, business, tourism, finance, management, marketing, and digital transformation in the context of a rapidly evolving world shaped by technology and innovation.

Conference Details

• Time: From 7:30 AM, Friday, April 18, 2025

• Venue: Liberty Hall, 15th Floor, 141–145 Dien Bien Phu Street, Ward 2, Binh Thanh District, Ho Chi Minh City

• Format: Hybrid (In-person & Online session from 2:00 PM – 4:00 PM)

Program Highlights

Opening Plenary (7:30 – 10:00 AM):

• Welcome Remarks and Opening Speeches

• Keynote 1: Digital-era Travel Experience – Prof. Eric Jose Olmedo Panal

• Keynote 2: Application of NCA and fsQCA Methods in the Digital Business Environment – Dr. Alrence S. Halibas

Online Session (2:00 – 4:00 PM):

• Topics include national digital transformation, digital banking, and Ho Chi Minh City as a regional financial hub. International speakers include:Prof. Tony Wall, Prof. Muslim Amin,Prof. Andreas Stoffers .

Parallel Sessions (10:00 – 11:30 AM):

Six thematic tracks:

1. Economics

2. Marketing

3. Business Management

4. Finance – Accounting – Commerce

5. Tourism & Environmental Management

6. International Integration

Selected Research Topics

• Application of VR technology in developing Hue’s heritage tourism

• Sustainable local branding strategies in Southeast Asia

• Consumer behavior in TikTok livestream shopping

• Digital transformation in Vietnamese SMEs

• Assessing digital banking service quality and customer loyalty

• Ho Chi Minh City’s potential as an ASEAN financial hub

Opportunities for Academic Networking & Collaboration

iCEBD 2025 serves not only as an academic forum but also as a platform for connection among researchers, educators, and businesses both domestic and international. The event fosters academic exchange and collaboration on innovation-driven projects for sustainable development in the digital age.