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Tiếng Việt (Vietnamese)
In July 2025, the Faculty of Tourism and Aviation Services – Vietnam Aviation Academy (VAA) will organize a national scientific conference with the theme: “Customer Experience Management in the Digital Era and Global Integration: Opportunities and Challenges in Training High-Quality Human Resources in Travel – Hospitality – Restaurant Services and Aviation.”
Promoting Human Resource Training in the Service – Tourism Industry in the Context of Digital Transformation
The conference aims to establish an academic forum for knowledge exchange and practical sharing among scientists, lecturers, regulators, and enterprises, focusing on the core issue of customer experience management in a digitalized and globalized environment, as well as on strategies for developing high-quality human resources that meet the integration trends in tourism, hospitality, and aviation sectors.
The event is expected to take place at the Vietnam Aviation Academy – Nguyen Van Troi Campus, Ho Chi Minh City, in July 2025, with the participation of delegates from domestic and international universities, colleges, research institutes, and businesses operating in the service and aviation industries.
Key Themes
The conference will cover multiple interdisciplinary and practical aspects, including:
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Innovation in training high-quality human resources in tourism and service industries;
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Application of digital technology and AI in education and service enterprise operations;
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Customer journey design, experience management, and service personalization;
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Consumer behavior and customer satisfaction in the digital age;
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Smart tourism product development, applications of VR/AR and gamification;
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Customer relationship management (CRM) and customer loyalty retention;
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Digital marketing, user-generated content (UGC), influencers/KOLs, SEO/SEM in experience communication;
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Digital ecosystem linkages and partnerships in the tourism – service value chain.
Publishing Opportunity and Free Participation
Selected papers will be published in the Conference Proceedings with an ISBN, issued by the Social Sciences Publishing House. Importantly, participation in the conference is entirely free, and no article processing fees will be charged, thus offering open opportunities for lecturers, researchers, and relevant stakeholders to contribute academically.
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Conference Languages: Vietnamese & English
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Abstract submission deadline 31/05/2025
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Full paper submission deadline: 15/06/2025
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Peer review result notification: 30/06/2025
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Email for submission: hoithaokhoahoc.ftas@vaa.edu.vn
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Contact number: 0888 681 689 (Dr. Ao Thu Hoài)
Paper Formatting Guidelines
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Length: 3,000 – 7,000 words (.docx format)
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Page size: A4, standard margins Font: Times New Roman – 12pt, line spacing 1.5
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Citation style: APA 7th Edition
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Languages accepted: Vietnamese or English
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Structure: Title, author information, abstract (200–250 words), keywords (4–6), research content (qualitative or quantitative orientation).
Affirming the Role of Education in the Digitalization of Services
Hội thảo là hoạt động học thuật quan trọng, góp phần thúc đẩy đào tạo và nghiên cứu đổi mới trong ngành dịch vụ du lịch – hàng không Việt Nam, đặt trọng tâm vào trải nghiệm khách hàng, một yếu tố then chốt trong bối cảnh số hóa, chuyển đổi công nghệ và hội nhập quốc tế ngày càng sâu rộng.
