{"id":3394,"date":"2025-11-09T15:52:44","date_gmt":"2025-11-09T08:52:44","guid":{"rendered":"https:\/\/riat.vn\/a-weekend-morning-with-riat-when-the-academic-profile-becomes-a-story-of-personal-scholarly-branding\/"},"modified":"2025-11-09T16:49:01","modified_gmt":"2025-11-09T09:49:01","slug":"a-weekend-morning-with-riat-when-the-academic-profile-becomes-a-story-of-personal-scholarly-branding","status":"publish","type":"post","link":"https:\/\/riat.vn\/en\/a-weekend-morning-with-riat-when-the-academic-profile-becomes-a-story-of-personal-scholarly-branding\/","title":{"rendered":"Coffee Talk #1: When the Academic Profile Becomes a Personal Brand Identity"},"content":{"rendered":"

On the morning of November 9, 2025, in the cozy setting of The Xi Caf\u00e9 (Phu Nhuan District, Ho Chi Minh City), the Research Institute for Applied Tourism (RIAT) successfully hosted its first Coffee Talk under the theme \u201cBuilding and Managing an Effective Academic Profile.\u201d<\/strong><\/em>
\nThe sharing session, presented by Assoc. Prof. Dr. Quang Dai Tuyen, attracted the participation of numerous lecturers, researchers, and graduate students from various universities and research institutes in the region, including Ho Chi Minh City University of Culture, Gia Dinh University, Vietnam Aviation Academy, Nguyen Tat Thanh University, Hue University of Tourism, Van Lang University, University of Finance and Marketing, Saigon University of Technology, Van Hien University, Ho Chi Minh City Branch of the Vietnam Women\u2019s Academy, and the University of Social Sciences and Humanities \u2013 VNUHCM, among others.<\/strong><\/em><\/p>\n

A Gentle and Inspiring Morning<\/h2>\n

Unlike a formal academic seminar, RIAT\u2019s Coffee Talk was designed as an open and friendly space \u2014 where researchers could share, exchange ideas, and learn from one another through genuine academic conversations.
\nOver the course of two hours, participants revisited the seemingly simple yet profoundly important concept of the academic profile \u2014 a foundational element in shaping one\u2019s personal scholarly brand in the digital era.<\/p>\n

\"A<\/p>\n

Assoc. Prof. Dr. Quang Dai Tuyen emphasized:\u201cAn academic profile is not merely a place to store publications; it reflects the entire journey of research, learning, and dedication of each scholar.\u201d
\nHe further noted that building a meaningful profile is a long-term and strategic process, grounded in perseverance and integrity \u2014 beginning with defining one\u2019s core research identity, maintaining regular updates, and fostering both local and international academic connections.<\/p>\n

\"A<\/p>\n

More Than a Profile \u2013 It\u2019s About Connection<\/h2>\n

In the open and relaxed atmosphere of a weekend morning, participants were guided on how to use academic platforms such as Google Scholar, ORCID, Scopus, ResearchGate, and Academia.edu, while also reflecting on how to uphold academic integrity \u2014 the very essence of scholarly credibility.<\/p>\n

\"A<\/p>\n

Several sincere questions were raised: How can one avoid confusion when authors share similar names? How can an academic profile move beyond listing publications to truly reflect the researcher\u2019s values and individuality?
According to Assoc. Prof. Dr. Quang Dai Tuyen, such genuine questions open new perspectives, helping scholars better understand how to shape and express their own research journeys.<\/p>\n