{"id":2910,"date":"2025-05-29T21:12:55","date_gmt":"2025-05-29T14:12:55","guid":{"rendered":"https:\/\/riat.vn\/sleepless-nanning-designing-the-night-time-economy-for-the-experiential-era\/"},"modified":"2025-05-29T21:12:55","modified_gmt":"2025-05-29T14:12:55","slug":"sleepless-nanning-designing-the-night-time-economy-for-the-experiential-era","status":"publish","type":"post","link":"https:\/\/riat.vn\/en\/sleepless-nanning-designing-the-night-time-economy-for-the-experiential-era\/","title":{"rendered":"Sleepless Nanning: Designing the Night-Time Economy for the Experiential Era"},"content":{"rendered":"

This article explores the strategic transformation of Nanning, China, into a model of experience-driven night-time economy (NTE), emphasizing the role of digital sharing culture, sensory design, and immersive urban scenography. Through the example of Huni Night Market, it highlights the shift from food-led consumption to visual entertainment and social media-oriented experiences, positioning Nanning as a pioneering night-time destination in the age of experiential consumption. <\/strong><\/em><\/p>\n

Nanning: The City That Never Sleeps<\/strong><\/h2>\n

Located in southern China, Nanning has long been known as a \u201clate-night city\u201d where life continues well beyond midnight. With locals often active until 2\u20133 a.m., the city has earned the informal title of \u201cSleepless City of South China.\u201d <\/p>\n

More than a lifestyle habit, local authorities and businesses have begun to leverage this nocturnal energy as a competitive advantage\u2014not only for consumption but as a catalyst to redesign economic growth models under the banner of the designed night-time economy.<\/p>\n