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<\/p>\nIn July 2025, the Faculty of Tourism and Aviation Services \u2013 Vietnam Aviation Academy (VAA) will organize a national scientific conference with the theme: \u201cCustomer Experience Management in the Digital Era and Global Integration: Opportunities and Challenges in Training High-Quality Human Resources in Travel \u2013 Hospitality \u2013 Restaurant Services and Aviation.\u201d<\/p>\n
The conference aims to establish an academic forum for knowledge exchange and practical sharing among scientists, lecturers, regulators, and enterprises, focusing on the core issue of customer experience management in a digitalized and globalized environment, as well as on strategies for developing high-quality human resources that meet the integration trends in tourism, hospitality, and aviation sectors.<\/p>\n
The event is expected to take place at the Vietnam Aviation Academy \u2013 Nguyen Van Troi Campus, Ho Chi Minh City, in July 2025, with the participation of delegates from domestic and international universities, colleges, research institutes, and businesses operating in the service and aviation industries.<\/p>\n
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The conference will cover multiple interdisciplinary and practical aspects, including:<\/p>\n
Innovation in training high-quality human resources in tourism and service industries;<\/p>\n<\/li>\n
Application of digital technology and AI in education and service enterprise operations;<\/p>\n<\/li>\n
Customer journey design, experience management, and service personalization;<\/p>\n<\/li>\n
Consumer behavior and customer satisfaction in the digital age;<\/p>\n<\/li>\n
Smart tourism product development, applications of VR\/AR and gamification;<\/p>\n<\/li>\n
Customer relationship management (CRM) and customer loyalty retention;<\/p>\n<\/li>\n
Digital marketing, user-generated content (UGC), influencers\/KOLs, SEO\/SEM in experience communication;<\/p>\n<\/li>\n
Digital ecosystem linkages and partnerships in the tourism \u2013 service value chain.<\/p>\n<\/li>\n<\/ul>\n
Selected papers will be published in the Conference Proceedings with an ISBN, issued by the Social Sciences Publishing House. Importantly, participation in the conference is entirely free, and no article processing fees will be charged, thus offering open opportunities for lecturers, researchers, and relevant stakeholders to contribute academically. <\/p>\n